Over the past week, Crypto.com Coin (CRO) has risen in price by 50%, over the last month - by 180%.

The cryptocurrency market is looking for new growth opportunities, despite the fall in bitcoin and other coins in recent days, which has gained momentum.

Crypto.com's cryptocurrency platform token - Crypto.com Coin (CRO) - has risen in price to $ 0.52, adding a quarter of the price per day following news that the platform has reached an agreement to rename the Staples Center sports arena in Los Angeles. for 20 years Crypto.com Arena.

This is the largest title deal in the United States. Crypto.com paid $ 700 million for this, writes RBC.

The 20,000-seat venue hosts award ceremonies such as the Grammy, as well as concerts, boxing matches and the NBA All-Star Game. According to Bloomberg, the arena receives about 4 million visitors a year at over 240 events.

The stadium is home to internationally renowned clubs such as the Los Angeles Clippers and Los Angeles Lakers basketball courts and the Los Angeles Kings Hockey Club. It is the only arena in the National Basketball League where two teams play.

This summer, the Crypto.com platform signed a partnership with the UFC mixed martial arts promotion.

In November, the Crypto .com crypto platform became the # 1 app on the Google Play Store in the US, ahead of TikTok, cryptohamster writes.

The growing popularity of Crypto.com may be the result of the launch of an exchange ad campaign featuring actor Matt Damon, arguably one of the most famous celebrities involved in advertising the cryptosphere.